Matte Elsbernd web publisher. writer. photographer. 27 years experience.
To think I've been doing all this for 27 years. That's about as long as it's been around to do. During that time, I've built more sites than I can count, hand-coded HTML in my dreams, used countless versions of Photoshop and other tools, and my latest multi-year adventure has been with PHP & MySQL. I think about the big picture and the small details, which just means I can see past the actual code and know the limitations and advantages of the various approaches & technologies one could use. I see sites as growing, living entities which shouldn't become frozen in time the moment you release them to the client. I have a passion for this stuff, or why else would I have been doing all this extra stuff?
Resumes are great for some professions and even some people, but I've never had much hope for it in terms of aptly describing what I've done or can do. I would hope that you'd take a look at this site and all the ones which are linked from it (see the full list). But I know it serves some purpose, so here it is. It's also available in alternate formats (see the right column).
Resume
Matte Elsbernd
matte.elsbernd@gmail.com
PROFILE
Seasoned professional with track record in the hands-on skills involved with technical & design solutions who uses that expertise to hold the conversations and build the teams that get things built. A natural problem-solver who is used to stepping into ambiguity to create process and into chaos to create order. The role I enter is rarely the role I end up in, as I see and fill the gaps that are presented as I identify gaps in organizations and assume ownership for problems that exist. To resolve the problems, I influence and lead those around me to identify and implement solutions. When organizations and customer needs change, I work with partners to identify needed changes and work to continually improve processes and solutions.
EXPERIENCE
Wells Fargo - San Francisco, CA
Design Program Manager (Risk/Compliance/Business Assurance) (07/2020 - Present)

Based on my track record for managing large/complex bodies of work, I was assigned to help build out the Business Assurance activities for the Experience Design team within Wells Fargo. My responsibilities/achievements included:
• Analyze the impact of Corporate Policies and Government Regulations on Experience Design team deliverables and workflows.
• Write controls to mitigate compliance risk in design processes.
• Manage teams implementing process controls and maintaining evidence of those controls.
• Develop process documentation (Confluence/Word/Excel) for the business assurance processes for the Experience Design team.
• Maintain tracking documentation (Confluence/JIRA/SharePoint) for the business assurance efforts for the Experience Design team.
• Collaborate with similar teams in the organization to improved processes and approach towards solving for compliance risk within the company.
Wells Fargo - San Francisco, CA
UX Lead/Design Program Manager, Experience Design (Native) (10/2019 - 03/2021)

Based on Native expertise gained through Digital Wallet and Pay With Wells Fargo projects, I took on the UX Lead and Design Program Manager roles for the Native work. My responsibilities/achievements included:
• Researched behavior and technical requirements effecting UX flows on iOS and Android platforms.
• Documented UX flows and behaviors.
• Manage production of UX deliverables for project work.
• Acted as Native SME for larger Experience Design team.
• Acted as Native Device UAT SME for larger Experience Design team.
Wells Fargo - San Francisco, CA
UX Lead/Design Program Manager, Experience Design (Pay With Wells Fargo) (07/2017 - 11/2020)

With my experience leading solutions for our native app efforts, I was asked to take on an experimental effort, Pay With Wells Fargo. My responsibilities/achievements included:
• Researched behavior and technical requirements effecting UX flows on iOS and Android platforms.
• Documented UX flows and behaviors.
• Managed production of UX deliverables for project work.
• Acted as Native SME for larger Experience Design team.
• Acted as Native Device UAT SME for larger Experience Design team.
Wells Fargo - San Francisco, CA
UX Lead/Design Program Manager, Experience Design (Digital Wallets) (11/2016 - 03/2021)

Assigned to lead Experience Design team's efforts around a portfolio of Digital Wallet efforts. My responsibilities/achievements included:
• Researched and maintained team's knowledge base on digital wallet technology and best practices.
• Managed delivery of UX deliverables across Wells Fargo's (now retired) NFC wallet ("Wells Fargo Wallet") as well as provisioning flows for other NFC & digital wallets (Apple Pay, Samsung Pay, Google Pay, and PayPal).
• Acted as Digital Wallet SME for larger Experience Design team.
Wells Fargo - San Francisco, CA
Senior Producer, Experience Design [Contractor] (02/2016 - 11/2016)

Hired on as a contract Senior Producer for the growing Experience Design team. My responsibilities/achievements included:
• Managed delivery of UX deliverables for projects enhancing various digital experiences, including websites and mobile apps.
• Managed relationships between Experience Design team and partners in Product Management, Development, and other teams within company.
ROI-DNA - San Francisco, CA - Interviewed 02/2016
Acquia - San Francisco, CA - Interviewed 12/2015
Base CRM - Mountain View, CA - Interviewed 12/2015
SapientNitro - San Francisco, CA - Interviewed 12/2015
Third & Grove - San Francisco, CA - Interviewed 12/2015
Sony - San Mateo, CA - Interviewed 11/2015
Acredify - Sunnyvale, CA - Interviewed 11/2015
Integreon/Grail Research - San Francisco, CA - Interviewed 11/2015
Capriza - Palo Alto, CA - Interviewed 10/2015
Momentum Design Lab - San Mateo, CA - Interviewed 10/2015
Certain - San Francisco, CA - Interviewed 10/2015
Free Range Studios - Oakland, CA - Interviewed 09/2015
Potato - Mountain View, CA - Interviewed 09/2015
DeVero - San Jose, CA - Interviewed 08/2015
Boomerang Commerce - Mountain View, CA - Interviewed 08/2015
Kaiser Permanente - Pleasanton, CA - Interviewed 05/2015
Edelman - San Francisco, CA - Interviewed 05/2015
Workfront - Salt Lake City, UT - Interviewed 04/2015
Invitae - San Francisco, CA - Interviewed 04/2015
Traction - San Francisco, CA - Offered Full-Time Position 04/2015
TRX Training - San Francisco, CA - Interviewed 02/2015
OneLogin - San Francisco, CA - Interviewed 02/2015
Palo Alto Networks - Palo Alto, CA - Interviewed 01/2015
Atlassian - San Francisco, CA - Interviewed 12/2014
IO Integration - Remote
Director, Professional Services (03/2014 - 10/2014)

Upon departure of previous Director, I stepped up and took over the responsibilities of managing the Professional Services team for a systems integration company focused on the digital asset management and creative workflow automation spaces. My responsibilities/achievements included:
• Led a remote team (10+) made up of Project Managers (PMs), Digital Asset Management (DAM) workflow consultants, and technology specialists.
• Identified the shift in solutions and services our clients were looking for, and helped drive our shift from simply providing implementations of DAMs, to offering a broader range of creative workflow and business process & operations consulting services.
• In order to make that shift, I introduced enhancements to our project management capabilities, helped build out our business consulting services, and worked to enhance our existing technical solution implementations.
• Realizing that shift strained the existing flat organization focused on solo delivery teams, I helped our shift towards more hierarchical teams with greater focus on specializations and integrated services.
• Oversaw an ongoing refinement of standards for our Statements of Work (SOWs) and managed the ongoing enforcements of those standards.
• In charge of hiring, retention, and other HR-related issues for the Professional Services department.
• Key player in the identification & implementation of tools/processes for managing remote employees & teams.
• Travelled domestically and internationally (25%) to oversee project completion and ensure customer satisfaction.
IO Integration - Remote
Sr. Project Manager, Professional Services (06/2012 - 03/2014)

Recruited by former colleague to help him built out the Project Management (PM) capabilities of a growing systems integration company's Professional Services team. My responsibilities/achievements included:
• Project Management for 4 multi-million dollar DAM (Digital Asset Management) software integration projects for Fortune 500 clients.
• Led discovery workshops with clients to identify their needs, requirements, and success criteria.
• Created project documentation, including the capture of technical & UX requirements and creation of process workflow diagrams.
• Responsible for the creation and revisions for Statements of Work (SOW).
• Managed the feature development process with our software partners (including iBrams, Dalim, Xinet, and censhare).
• Responsible for client reporting, including scope, development status, and financial tracking.
• Travelled (25%) domestically and internationally to manage implementations.
• Mentored junior PMs and worked to define new PM processes and structure within company.
Edelman Digital - San Francisco, CA - Interviewed 7/2008
ON24 - San Francisco, CA - Interviewed 6/2008
Yates Advertising - San Francisco, CA
Freelance Work (03/2008-04/2008)
Buzzillions - Milbrae, CA - Interviewed 01/2008
Kin Lani Charters - Remote
Freelance Work (12/2007-02/2008)
Kadium/Euro RSCG - San Francisco, CA - Interviewed 12/2007
LeapFrog - Emeryville, CA - Interviewed 10/2007
Charles Schwab, Inc. - San Francisco, CA
Studio Manager (Interactive), Creative Services (04/2007 - 01/2008)

Upon departure of previous Studio Manager, I stepped up and took over the responsibilities of managing the Interactive Studio for the Creative Services team within Schwab. My responsibilities/achievements included:
• Led a team (13+) made up of visual designers as well front-end and back-end developers.
• Responsible for accuracy and efficiency of team’s delivery of email templates, banner ads, and web landing/jump pages.
• Increased team’s capabilities and involvement in the creation of internal web applications to improve communications with partners and to increase productivity for our team.
• Streamlined studio processes and expanded the use of workflow automation using AppleScript.
• In charge of hiring, retention, and other HR-related issues for the interactive studio.
SixApart - San Francisco, CA - Interviewed 03/2007
Yahoo! - Santa Clara, CA - Interviewed 03/2007
HealingQuest - Remote
Freelance Work (01/2007)
AVA Living - Remote
Freelance Work (12/2006-02/2007)
Apple - Cupertino, CA - Interviewed 12/2006
ATTIK - San Francisco, CA - Offered Full-Time Position 12/2006
Discover.com - Remote
Freelance Work (10/2006-11/2006)
Autobytel - Irvine, CA - Interviewed 07/2006
EVB - San Francisco, CA - Offered Contract Work 06/2006
Venables Bell & Partners - San Francisco, CA - Offered Contract Work 05/2006
BlastRadius - Vancouver, BC - Interviewed 02/2006
Weidlinger Associates - Los Altos, CA
Freelance Work (11/2005-05/2006)
Charles Schwab, Inc. - San Francisco, CA
Producer (Interactive), Creative Services [Contractor] (12/2005 - 04/2007)

Brought back to help refine the Producer team within the growing Creative Services team. My responsibilities/achievements included:
• Led the delivery of 5-20 concurrent projects (each cycle), for the internal creative services agency that produced banner ads, email templates, jump/landing pages, and internal web applications.
• Acted as a bridge between Schwab marketing clients and Schwab's Creative Services team.
• Mentored junior Producers and continued refinement of processes and best practices for the team.
QuinnStreet - Foster City, CA - Interviewed 11/2005
Dealix - Redwood City, CA - Interviewed 11/2005
TBLPod - Remote
Freelance Work (10/2005-06/2006)
GoFish Technologies - San Francisco, CA - Interviewed 05/2005
Friendfinder, Inc. - Palo Alto, CA
Lead/Senior Project Producer (04/2005 - 10/2005)

Hired into one of the largest online dating networks to help expand & refine their Product enhancement teams and build up their User Experience (UX) capabilities. My responsibilities/achievements included:
• Enhanced Project Management (PM) discipline for the company and oversaw a growing team of Project Producers.
• Built out the User Experience (UX) discipline and acted as de facto Director of User Experience.
• Played Product Owner role, writing user stories and technical specifications for each feature request.
• Played Scrum Master role, coordinating the development, testing, release, and support of 5-20 feature enhancements each 2-week sprint.
• Helped with the acquisition and integration of an competing online dating network.
Current TV - San Francisco, CA
Web Designer [Contractor] (11/2004 - 01/2005)

• Helped build proof of concept prototype for a web application within a then stealth TV network start-up.
• Developed wireframes and functional specifications.
Young & Rubicam - San Francisco, CA
Web Producer [Contractor] (11/2004 - 01/2005)

• Managed development for the quick redesign of a retail website that involved multiple vendors, internal divisions, and contractors.
• Provided technical direction to solve multiple challenges implementing a complex CSS & Flash layout.
• Coordinated the production and management of copy & image assets.
Charles Schwab, Inc. - San Francisco, CA
Producer (Interactive), Creative Services [Contractor] (09/2004 - 10/2004)

Brought back to help with a growing body of work. My responsibilities/achievements included:
• Led the delivery of 5-20 concurrent projects (each cycle), for the internal creative services agency that produced banner ads, email templates, jump/landing pages, and internal web applications.
• Acted as a bridge between Schwab marketing clients and Schwab's Creative Services team.
• Helped to enhance processes to accommodate growing team of Producers and overall workload of Creative Services team.
Yahoo! - Sunnyvale, CA - Interviewed 08/2004
Charles Schwab, Inc. - San Francisco, CA
Producer (Interactive), Creative Services [Contractor] (05/2004 - 07/2004)

Brought in to cover Producer responsibilities during someone's extended leave of absence. My responsibilities/achievements included:
• Led the delivery of 5-20 concurrent projects (each cycle), for the internal creative services agency that produced banner ads, email templates, jump/landing pages, and internal web applications.
• Acted as a bridge between Schwab marketing clients and Schwab's Creative Services team.
Minnick Web Services - Sacramento, CA
Web Developer (06/2003 - 03/2004)

• Coordinated day-to-day publishing efforts for various technology magazines’ websites (using TeamSite and other CMS applications).
• Performed Search Engine Optimization (SEO) research and implementation.
PageWeavers - Sacramento, CA
Freelance Work (04/2003-07/2003)
FansRule - Lowell, MA - Interviewed 08/2002
City of Lowell - Lowell, MA
Freelance Work (06/2002-11/2002)
StoneTech Professional - Remote
Freelance Work (06/2002-11/2002)
Ontra Systems - Remote
Freelance Work (05/2002-06/2002)
Vegas Rescue - Remote
Freelance Work (04/2002)
MIT / Information Systems - Cambridge, MA - Interviewed 04/2002
Cosmic Blender - Watertown, MA - Interviewed 02/2002
Dominis Group - Boston, MA
Freelance Work (01/2002-04/2003)
SmartBargains - Boston, MA - Interviewed 11/2001
Pearson - Boston, MA - Interviewed 07/2001
Nascent State - Boston, MA - Interviewed 04/2001
ModernProject - Remote
Freelance Work (02/2001-06/2001)
Irma S. Mann, Strategic Marketing, Inc. - Boston, MA
Group Creative Director (Interactive) (10/2000 - 10/2001)

Brought in by a former colleague at Conduit to help him expand the interactive capabilities & offerings for a traditionally print-focused travel marketing agency. My responsibilities/achievements included:
• Helped to define and build the interactive marketing efforts for a travel-focused agency.
• Oversaw a newly established team (HTML/ActionScript Developer and Account Manager).
• Led the visual design, UX, and technical definition for all interactive projects.
• Involved in scoping the interactive components for agency's client pitches.
• Produced high-level reports for clients on performance of their websites.
B3 Interactive - Waltham, MA - Interviewed 08/2000
ThoughtBridge - Boston, MA
Freelance Work (08/2000)
DailyJolt - Boston, MA
Freelance Work (07/2000-08/2000)
VeltiNet - Remote
Freelance Work (06/2000-07/2000)
PaperMundo - Remote
Freelance Work (06/2000-01/2001)
MOCA Inc. - Boston, MA
Freelance Work (05/2000-08/2000)
Tallon - Boston, MA - Interviewed 04/2000
SiteUsers - Boston, MA
Freelance Work (12/1999)
Razorfish - Cambridge, MA
Information Architect (12/1999 - 02/2000)

• Helped lead discovery workshops for a start-up client.
• Produced schematics and functional specifications in order to support development teams.
• Partnered with a UK-based firm to help define a client’s identity and brand positioning.
Open Ratings - Cambridge, MA
Information Architect [Contractor] (10/1999 - 03/2000)

• Facilitated efforts of a MIT Media Lab start-up to define their product and build their early prototype.
Peoplestream - Cambridge, MA
Web/UI Designer (03/1999 - 11/1999)

• Led the definition and documentation of specifications for the web prototype of a start-up’s proprietary software application.
NBC - New York, NY - Interviewed 11/98
Newfangled Graphics - Providence, RI
Senior Designer (09/1998 - 12/1998)

• Helped design, build and maintain the websites and online advertising efforts for several small clients.
I3 - Seattle, WA - Interviewed 08/98
Conduit Communications, Inc. - Boston, MA
Digital/Web Designer (12/1997 - 09/1998(

• Helped lead the direction and growth of the online efforts for a technology firm’s US and UK offices.
• Designed and developed intranets, extranets, and websites for Fortune 1000 clients.
NBC Interactive - Burbank, CA - Interviewed 10/97
Preview Travel - San Francisco, CA - Interviewed 10/97
Calcoast - Grover Beach, CA - Interviewed 10/97
Internet Entertainment Group - Seattle, WA
HTML Programmer (01/1997 - 05/1997)

• Enhanced and standardized the workflows, templates, and CGI scripts behind a large network of content websites.
Amazon - Seattle, WA
Warehouse Specialist [Contractor] (01/1997)

• Packed books for shipping.
WebNet, Inc. - Tacoma, WA
Web Page Designer [Contractor] (07/1996 - 11/1996)

• Designed and developed websites for several small businesses.
EDUCATION
Stanford University Graduate School of Business - Palo Alto, CA
Graduated June 2010
Sloan Fellow - Masters Science in Management
California Polytechnic State University - San Luis Obispo, CA
Graduated June 1996
Major - Liberal Studies
Minor - English
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Resume
resume .doc resume .pdf resume .txt
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