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| To think I've been doing all this for 31 years. That's about as long as it's been around to do. During that time, I've built more sites than I can count, hand-coded HTML in my dreams, used countless versions of Photoshop and other tools, and my latest multi-year adventure has been with PHP & MySQL. I think about the big picture and the small details, which just means I can see past the actual code and know the limitations and advantages of the various approaches & technologies one could use. I see sites as growing, living entities which shouldn't become frozen in time the moment you release them to the client. I have a passion for this stuff, or why else would I have been doing all this extra stuff? |
| Resumes are great for some professions and even some people, but I've never had much hope for it in terms of aptly describing what I've done or can do. I would hope that you'd take a look at this site and all the ones which are linked from it (see the full list). But I know it serves some purpose, so here it is. It's also available in alternate formats (see the right column). |
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Matte Elsbernd matte.elsbernd@gmail.com |
| PROFILE |
| A natural problem-solver who steps into ambiguity in order to create process & order. I work with partners to identify desired improvements and key priorities before developing the necessary automations, diagnostics, and dashboards needed to make workflow & process enhancements, and to report on their effectiveness. |
| EXPERIENCE |
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Avalara (Remote - San Francisco) Lead UX Program Manager, PXG (DesignOps) 08/2021 – 03/2025 Focusing on the fundamental elements of moving UX work through to completion, I was hired to build out Design Operations for Avalara's globally-distributed Product Experience Group (PXG). • Managed PXG’s participation in Avalara’s SDLC, PDLC, and Quarterly & Yearly Planning. • Created Capacity Tracking reporting in Jira & Confluence, enhancing management visibility, enabling better prioritization, and improving awareness of key team-performance metrics. • Streamlined administration of design & research-related tools (including Dovetail, Figma, FullStory, & Miro) through enhanced documentation (usage & procurement) and improved tool configuration. • Automated key demand-grooming tasks using Jira & Slack to enhance the quality of work requests in Jira, enhance the quality of reporting dashboards, and remove distractions from UX teams. • Developed comprehensive team documentation in Confluence/SharePoint, improving onboarding and enhancing team access to tool & process-related best practices. • Enhanced team health efforts, tracked team budgets, and coordinated organizational documentation & discussions. |
| Flexport - San Francisco, CA - Interviewed 07/2021 |
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Wells Fargo (Hybrid - San Francisco) Design Program Manager, XD (Risk/Compliance) 07/2020 - 08/2021 Recognizing my skill at delivering complex & ambiguous assignments, I was asked to build out the Business Assurance activities for Wells Fargo’s Experience Design (XD) team. • Managed delivery & enforcement of business assurance efforts across XD. • Researched & documented the impact of Corporate Policies and Government Regulations – in partnership with company Risk and Control Partners – on XD’s processes & deliverables. • Worked with XD teams to develop effective controls & improvements to the design process that met compliance requirements with minimal impact on the speed & quality of deliverables. |
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Wells Fargo (Hybrid - San Francisco) UX Lead/Design Program Manager, XD (Native) 10/2019 - 03/2021 Leveraging my expertise with native app UX, I was asked to help define core native experiences & functionality across UX, product, engineering, and QA teams. • Managed delivery & implementation of UX deliverables for various native elements of the Wells Fargo app. • Researched & documented the technology behind delivering core elements of an app experience (notifications, permissions, accessibility, etc.) to work with both native and webview experiences. • Advised Product Strategy & UX project teams on impact of newly introduced Android and iOS features & capabilities. |
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Wells Fargo (Hybrid - San Francisco) Design Program Manager, XD (Pay With Wells Fargo) 07/2017 - 10/2019 Extending the UX leadership I brought to the Android Wells Fargo Wallet, I was asked to take on a larger role for a new Android & iOS native app project. • Managed delivery of UX deliverables for the Android and iOS-based "payments start page" project. • Researched & documented the technology behind delivering the desired UX on iOS & Android devices while meeting accessibility compliance. • Expanded XD's processes for doing UAT testing across a wider range of Android and iOS phones & tablets. |
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Wells Fargo (Hybrid - San Francisco) Design Program Manager, XD (Wells Fargo Wallet) 11/2016 - 07/2017 Identifying the immediate impact I had on assigned projects, I was converted from a contractor to an employee and asked to help manage UX efforts for their digital wallet product. • Managed delivery & implementation of UX deliverables for the Android NFC wallet project. • Researched & documented the technology behind NFC/Digital Wallets. • Developed XD's processes for doing UAT testing across a limited range of Android phones. |
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Wells Fargo (Hybrid - San Francisco) Senior Producer, XD 02/2016 - 11/2016 Relying on my track record of efficiently & effectively managing delivery of the work by UX teams, I was brought on as a contractor to help the XD team do the same. • Managed delivery of UX deliverables for various Wells Fargo app projects. |
| ROI-DNA - San Francisco, CA - Interviewed 02/2016 |
| Acquia - San Francisco, CA - Interviewed 12/2015 |
| Base CRM - Mountain View, CA - Interviewed 12/2015 |
| SapientNitro - San Francisco, CA - Interviewed 12/2015 |
| Third & Grove - San Francisco, CA - Interviewed 12/2015 |
| Sony - San Mateo, CA - Interviewed 11/2015 |
| Acredify - Sunnyvale, CA - Interviewed 11/2015 |
| Integreon/Grail Research - San Francisco, CA - Interviewed 11/2015 |
| Capriza - Palo Alto, CA - Interviewed 10/2015 |
| Momentum Design Lab - San Mateo, CA - Interviewed 10/2015 |
| Certain - San Francisco, CA - Interviewed 10/2015 |
| Free Range Studios - Oakland, CA - Interviewed 09/2015 |
| Potato - Mountain View, CA - Interviewed 09/2015 |
| DeVero - San Jose, CA - Interviewed 08/2015 |
| Boomerang Commerce - Mountain View, CA - Interviewed 08/2015 |
| Kaiser Permanente - Pleasanton, CA - Interviewed 05/2015 |
| Edelman - San Francisco, CA - Interviewed 05/2015 |
| Workfront - Salt Lake City, UT - Interviewed 04/2015 |
| Invitae - San Francisco, CA - Interviewed 04/2015 |
| Traction - San Francisco, CA - Offered Full-Time Position 04/2015 |
| TRX Training - San Francisco, CA - Interviewed 02/2015 |
| OneLogin - San Francisco, CA - Interviewed 02/2015 |
| Palo Alto Networks - Palo Alto, CA - Interviewed 01/2015 |
| Atlassian - San Francisco, CA - Interviewed 12/2014 |
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IO Integration (Remote - San Francisco) Director, Professional Services 03/2014 - 10/2014 Building on my success in improving the delivery of work done for their largest clients, I was asked by IO Integration to refine and expand their Professional Services practice. • Led a distributed team of Project Managers, Digital Asset Management (DAM) Workflow Consultants, and Technology Specialists. • Supported IO Integration’s transition from a DAM Integrator to a Creative Workflow Consultancy by restructuring and enhancing the Professional Services team. |
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IO Integration (Remote - San Francisco) Sr. Project Manager, Professional Services 06/2012 - 03/2014 Capitalizing on my experience managing the delivery of work by teams, I was hired by IO Integration to improve delivery for their biggest clients. • Led discovery workshops, created SOWs, developed project schedules, maintained financial reporting, and coordinated communication between IO Integration, clients (including Apple, GoPro, Office Depot, and Kohl’s), and our software partners (including iBrams, Dalim, Xinet, and censhare). • Improved project management processes and mentored junior Project Managers. |
| Edelman Digital - San Francisco, CA - Interviewed 7/2008 |
| ON24 - San Francisco, CA - Interviewed 6/2008 |
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Yates Advertising - San Francisco, CA Freelance Work (03/2008-04/2008) |
| Buzzillions - Milbrae, CA - Interviewed 01/2008 |
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Kin Lani Charters - Remote Freelance Work (12/2007-02/2008) |
| Kadium/Euro RSCG - San Francisco, CA - Interviewed 12/2007 |
| LeapFrog - Emeryville, CA - Interviewed 10/2007 |
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Charles Schwab, Inc. (Onsite - San Francisco) Studio Manager (Interactive), Creative Services 04/2007 - 01/2008 Taking advantage of the close relationships and trust I’d built with the studio during my times as Producer, I was converted from contractor to employee and asked to take over as Studio Manager. • Led a team of 13 visual designers, HTML coders, and front/back-end developers producing interactive deliverables (banner ads, email templates, landing pages, and internal web applications). • Streamlined studio processes, improved studio’s accuracy & efficiency, and expanded the use of workflow automation using AppleScript & internally-developed web tools. |
| SixApart - San Francisco, CA - Interviewed 03/2007 |
| Yahoo! - Santa Clara, CA - Interviewed 03/2007 |
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HealingQuest - Remote Freelance Work (01/2007) |
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AVA Living - Remote Freelance Work (12/2006-02/2007) |
| Apple - Cupertino, CA - Interviewed 12/2006 |
| ATTIK - San Francisco, CA - Offered Full-Time Position 12/2006 |
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Discover.com - Remote Freelance Work (10/2006-11/2006) |
| Autobytel - Irvine, CA - Interviewed 07/2006 |
| EVB - San Francisco, CA - Offered Contract Work 06/2006 |
| Venables Bell & Partners - San Francisco, CA - Offered Contract Work 05/2006 |
| BlastRadius - Vancouver, BC - Interviewed 02/2006 |
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Weidlinger Associates - Los Altos, CA Freelance Work (11/2005-05/2006) |
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Charles Schwab, Inc. (Onsite - San Francisco) Producer (Interactive), Creative Services [Contractor] 12/2005 - 04/2007 Utilizing my experience in managing the creation & delivery of UX deliverables, Schwab brought me in for several contracts. • Managed delivery of UX deliverables (banner ads, email templates, landing pages, and internal web applications) for multiple, concurrent projects. |
| QuinnStreet - Foster City, CA - Interviewed 11/2005 |
| Dealix - Redwood City, CA - Interviewed 11/2005 |
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TBLPod - Remote Freelance Work (10/2005-06/2006) |
| GoFish Technologies - San Francisco, CA - Interviewed 05/2005 |
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Friendfinder, Inc. (Onsite - Palo Alto) Lead/Senior Project Producer 04/2005 - 10/2005 Combining my experience in design & development with that of project management, I was brought in to help expand FriendFinder’s Product Management team. • Defined product strategy, wrote user stories, and set technical specifications for each new feature request across the suite of online dating sites. • Enhanced Project Management discipline, built-out UX discipline, and deeply involved in the acquisition and integration of a competing online dating network. |
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Current TV (Remote - San Francisco) Web Designer [Contractor] 11/2004 - 01/2005 Based on previous experience prototyping new websites and applications, Current TV asked me to help a small team develop prototypes of their service, pre-launch. • Worked to define & document the requirements for, then helped produce a prototype of, a user-produced content submission tool. |
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Young & Rubicam (Onsite - San Francisco) Web Producer [Contractor] 11/2004 - 01/2005 Based on prior website rollouts I managed, I was asked to help launch a redesign for a client site. • Managed development for the quick rollout of a complex CSS/Flash-based website redesign involving multiple vendors, internal divisions, and contractors. |
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Charles Schwab, Inc. (Onsite - San Francisco) Producer (Interactive), Creative Services [Contractor] 09/2004 - 10/2004 Utilizing my experience in managing the creation & delivery of UX deliverables, Schwab brought me in for several contracts. • Managed delivery of UX deliverables (banner ads, email templates, landing pages, and internal web applications) for multiple, concurrent projects. |
| Yahoo! - Sunnyvale, CA - Interviewed 08/2004 |
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Charles Schwab, Inc. (Onsite - San Francisco) Producer (Interactive), Creative Services [Contractor] 05/2004 - 07/2004 Utilizing my experience in managing the creation & delivery of UX deliverables, Schwab brought me in for several contracts. • Managed delivery of UX deliverables (banner ads, email templates, landing pages, and internal web applications) for multiple, concurrent projects. |
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Minnick Web Services - Sacramento, CA Web Developer (06/2003 - 03/2004) • Coordinated day-to-day publishing efforts for various technology magazines’ websites (using TeamSite and other CMS applications). • Performed Search Engine Optimization (SEO) research and implementation. |
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PageWeavers - Sacramento, CA Freelance Work (04/2003-07/2003) |
| FansRule - Lowell, MA - Interviewed 08/2002 |
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City of Lowell - Lowell, MA Freelance Work (06/2002-11/2002) |
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StoneTech Professional - Remote Freelance Work (06/2002-11/2002) |
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Ontra Systems - Remote Freelance Work (05/2002-06/2002) |
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Vegas Rescue - Remote Freelance Work (04/2002) |
| MIT / Information Systems - Cambridge, MA - Interviewed 04/2002 |
| Cosmic Blender - Watertown, MA - Interviewed 02/2002 |
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Dominis Group - Boston, MA Freelance Work (01/2002-04/2003) |
| SmartBargains - Boston, MA - Interviewed 11/2001 |
| Pearson - Boston, MA - Interviewed 07/2001 |
| Nascent State - Boston, MA - Interviewed 04/2001 |
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ModernProject - Remote Freelance Work (02/2001-06/2001) |
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Irma S. Mann, Strategic Marketing, Inc. - Boston, MA Group Creative Director (Interactive) (10/2000 - 10/2001) Brought in by a former colleague at Conduit to help him expand the interactive capabilities & offerings for a traditionally print-focused travel marketing agency. My responsibilities/achievements included: • Helped to define and build the interactive marketing efforts for a travel-focused agency. • Oversaw a newly established team (HTML/ActionScript Developer and Account Manager). • Led the visual design, UX, and technical definition for all interactive projects. • Involved in scoping the interactive components for agency's client pitches. • Produced high-level reports for clients on performance of their websites. |
| B3 Interactive - Waltham, MA - Interviewed 08/2000 |
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ThoughtBridge - Boston, MA Freelance Work (08/2000) |
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DailyJolt - Boston, MA Freelance Work (07/2000-08/2000) |
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VeltiNet - Remote Freelance Work (06/2000-07/2000) |
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PaperMundo - Remote Freelance Work (06/2000-01/2001) |
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MOCA Inc. - Boston, MA Freelance Work (05/2000-08/2000) |
| Tallon - Boston, MA - Interviewed 04/2000 |
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SiteUsers - Boston, MA Freelance Work (12/1999) |
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Razorfish - Cambridge, MA Information Architect (12/1999 - 02/2000) • Helped lead discovery workshops for a start-up client. • Produced schematics and functional specifications in order to support development teams. • Partnered with a UK-based firm to help define a client’s identity and brand positioning. |
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Open Ratings - Cambridge, MA Information Architect [Contractor] (10/1999 - 03/2000) • Facilitated efforts of a MIT Media Lab start-up to define their product and build their early prototype. |
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Peoplestream - Cambridge, MA Web/UI Designer (03/1999 - 11/1999) • Led the definition and documentation of specifications for the web prototype of a start-up’s proprietary software application. |
| NBC - New York, NY - Interviewed 11/98 |
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Newfangled Graphics - Providence, RI Senior Designer (09/1998 - 12/1998) • Helped design, build and maintain the websites and online advertising efforts for several small clients. |
| I3 - Seattle, WA - Interviewed 08/98 |
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Conduit Communications, Inc. - Boston, MA Digital/Web Designer (12/1997 - 09/1998( • Helped lead the direction and growth of the online efforts for a technology firm’s US and UK offices. • Designed and developed intranets, extranets, and websites for Fortune 1000 clients. |
| NBC Interactive - Burbank, CA - Interviewed 10/97 |
| Preview Travel - San Francisco, CA - Interviewed 10/97 |
| Calcoast - Grover Beach, CA - Interviewed 10/97 |
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Internet Entertainment Group - Seattle, WA HTML Programmer (01/1997 - 05/1997) • Enhanced and standardized the workflows, templates, and CGI scripts behind a large network of content websites. |
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Amazon - Seattle, WA Warehouse Specialist [Contractor] (01/1997) • Packed books for shipping. |
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WebNet, Inc. - Tacoma, WA Web Page Designer [Contractor] (07/1996 - 11/1996) • Designed and developed websites for several small businesses. |
| EDUCATION |
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Stanford University Graduate School of Business - Palo Alto, CA Graduated June 2010 Sloan Fellow - Masters Science in Management |
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California Polytechnic State University - San Luis Obispo, CA Graduated June 1996 Major - Liberal Studies Minor - English |
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| > home > books i've read > domain names i own > fonts > humor > interactive > misc > photos > portfolio > press > resume > sites/projects > social media > what's new > words |
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